Campaigns + Partnerships
Developing creative strategies to boost brand visibility and engagement through collaborations and interactive experiences.
Amazon + Porsche
Porsche and Amazon Fire Stick collaborated on a targeted marketing campaign for the new electric Macan model. The strategy included engaging digital experiences and exclusive content on Fire Stick. By leveraging Amazon’s streaming service, Porsche effectively reached an audience interested in luxury vehicles and technology. Viewers were able to explore an interactive experience that showcased the Macan’s innovative features, eco-friendliness, and advanced technology.
Project Lead, Creative Direction
Rolling Stone.
Rolling Stone and Porsche launched the eighth generation of the Porsche 911 with a house party at NYC's Terminal 5, attracting over 5,000 guests. The event, "Porsche and Rolling Stone Present: A Timeless House Party," featured themed rooms from the 1950s to the 2010s, showcasing vintage decor that highlighted five decades of pop culture. Live music was performed by Atlas Genius amidst classic Porsche vehicles, blending automotive heritage with a lively atmosphere. This campaign emphasized the iconic status of both brands in American pop culture.
The event utilized social, experiential, web, print, PR coverage as well as a dedicated article in Rolling Stone magazine.
Creative Director, Lead Designer, Project Manager
Top Golf
A Porsche and Topgolf tournament combined the excitement of driving and golf in the "Panamera Invitational", a national competition held at 15 Topgolf locations, culminating in a Championship event in Las Vegas. This unique fusion showcased competitive golf with the luxury and innovation of Porsche, creating a memorable experience for golf and auto enthusiasts.
With over 15K participants the 360 campaign covered social media, experiential, web, print and PR coverage throughout the US market.
Creative Direction, Project Management, Print and Logistics Management
